Apple's Upgrade

Apple

Apple introduced the new iPod and Apple TV set-top box

Apple Inc. on Sept. 1 in San Francisco, introduced several products. CEO Steve Jobs announced new versions of iTunes media player and mobile operating systems iOS, announced a complete redesign line player iPod, and also showed an updated set-top box Apple TV, which is waiting for four years.

The September event Apple different from the other presentations that virtually all new items "flowed" in the network shortly before. Journalists suspect that iPods over again, and also managed to unearth details about the set-top box. Steve Jobs has just confirmed the suspicions and fears reviewers competitors.


iOS
During the presentation were announced just two versions of the mobile system iOS, in which all phones iPhone, Players iPod touch and tablet iPad - total 120 million units.

The first update under number 4.1 will be released next week. It can be divided into two parts. First, fixed many bugs, including the inability to slow work iOS 4 on the old smartphone iPhone 3G. This shortcoming was particularly unbearable because virtually forced to buy another phone - and do not necessarily Apple. In addition, the added possibility of shooting HDR-images - but it is rather what is commonly referred to as "image to attract attention." Camera in iPhone as a medium, so it will remain so.

Secondly, and in the main, Apple launches gaming service Game Center, finally turning into iOS gaming platform. It has everything that usually happens in such systems: multi-player games, including friends, automatic search rivals, accomplishments, ratings of the best players and the search function of new games.

The purpose of Game Center obvious: increase the time spent by the user in the annex, as well as stimulate the downloading of new applications. One has to think in future games bedecked ads from advertising system Apple, to more effectively monetize gameplay.

The next version iOS, 4.2, released in November 2010 and will focus on the iPad. Owners of Tablet can print their work, broadcast music, videos and photo albums for other devices on the network Wi-Fi. Also, as far as can be judged, in iPad finally appears multitasking.


iPod
IPod line has undergone significant changes. As stated by Steve Jobs, Apple has prepared a new design for each model player. This is, in general, not true.

Was still iPod classic - it was intended for death, but Apple chose to oblivion. Name iPod classic has never sounded from the stage, while on the site player is still alive, and even a passing mention in the press releases. This is not surprising - except to increase capacity, the device is not changed since 2007.

iPod Touch

In turn, iPod nano radically changed his appearance and began to touch. He got a square screen with a resolution of 240 by 240 pixels and a diagonal of 1.54 inches. Obviously, the video with the size of the display does not look - this feature now and no. For comparison, the previous model, the screen was: a) broad b) with a diagonal of 2.2 inches in) with a resolution of 240 by 376 pixels.

Nano now looks like an iPod touch or iPhone, which is placed on the screen are four icons, and the image should be rotated with your fingers, while the accelerometer, like, eat. And by the way, the camcorder also removed. For iPod nano is unlikely to be issued by any application. At least, at the presentation on this was not mentioned.

Upgraded iPod touch, by contrast, does not disappoint. Now it is available in versions for 8, 32 and 64 gigabytes, and is equipped with a screen Retina Display with resolution of 960 by 640 pixels. Do iPod touch have appeared much as two cameras - one can shoot high-definition video, and the second is designed to talk via video Facetime. And, of course, he has a new chip Apple A4, which are already working iPad and iPhone 4.

Separate plus the new iPod touch is that Apple did not use a design decision from iPhone 4, which is in the collective unconscious is the possibility of failure (although the iPod touch it will not be affected). Battery lasts for 40 hours of music and 7 hours of video - a very worthy.

iPod Nano

Finally, altered bezekranny player iPod shuffle, in general, referring to the design of one of the previous models, and returning control to track, as well as the volume (in previous models, these functions were transferred to the headphones).

What can we say about the new line of players Apple? The Corporation took another step toward to making all the iPods in the sensory device. This is a risky move, since not all users of iPod liked this course. But now iPod nano works for purchase by consumers much more advanced iPod touch.


iTunes
Aside from increased speed, change interface and the possibility of broadcasting music to other devices through the network Wi-Fi, the tenth version of iTunes is devoted to only one - the social music network Ping.

Network Ping - a system which makes getting music recommendations from friends, acquaintances, and - above all - his favorite performers. In other words, this is an additional incentive to purchase new tracks from the iTunes Store for the most active visitors to the store.

Despite the fact that Apple knows all about digital content, launch Ping - entering a new market. The new music network can dislodge MySpace, which traditionally starts a page for beginners and already untwisted musicians.

In the end, the iTunes Store coderzhatsya millions of songs, and each artist has the potential to be an account of Ping.

Apple TV
The new set-top box Apple TV, update via four years after a lull, there is exactly one plus and one minus.

Apple TV

Plus: it was created in order to be a mass product. This is indicated by several factors. Very low price of 99 dollars - is the attraction of unprecedented generosity from Apple. New Apple TV four times (in the press release even says that five times) smaller previous version. It supports high-definition video - albeit only in a rapidly aging format, 720p. Finally, it is easy to install and requires no synchronization with your computer. This is a thing in itself.

Less: market video Apple lost owners. Apple TV device lets you watch movies and series, but does not allow them to buy. That is why, incidentally, the new consoles do not have the drive to record movies - she translates directly from the web.

In fact, the corporation opened a huge video distribution, allowing a regular basis to earn one and the same. Obviously, the owners such a scheme more sympathetic, because it potentially raises revenue through repeat showings.

Apple TV

The problem is that Apple, with its experience in digital content distribution is fully capable to introduce a similar fashion to the business model. In this case, we can wait, for example, takes a similar approach in relation to legal music, games, applications and other types of content.

Apple TV. Image Apple
On the one hand, fair pay for the information in proportion to the volume of its use. On the other - this scheme makes no warranties to the user and does not protect him from the tyranny of right holders.

In total
September 1 Apple for the first time in a long time arranged video link, thereby to test their ability to deliver high-quality video on the device with iOS and conventional computers. Aside from minor failures, everything went with a bang, though Apple events are known load on the server because of the millions of users visiting the site.

This is an allusion to the main business change Apple - bet on streaming video delivery. Corporation suddenly decided that the time has come to this technology, although other companies are already working in the field of heavy content than a year - with varying success.

These or similar conclusions can be drawn from the presentation. But then we lose the main thing - in Russia is nothing like it in the near future will not noticeably. First, we still do not have full access to the iTunes Store. At the time of writing this article from a Russian account was impossible to use and Ping.

Secondly, if in RuNet and will license a streaming video content, it will not be due to the efforts Apple, but rather due to over-zealous local owners, just for the fall scheduled the trip to the big sotssetyam and portals.

Third, more than affordable prices for the device in Russia may turn into something obscene. Clearly, the 32-gigabyte iPod touch under any circumstances will not cost us $ 300, as in the U.S..

It remains to update the gray aypady and iPhone, and seen the new iTunes interface 10.